Social Media is no more a surprise; we have read and lived through enough stories that speak about the power the medium has. In fact Lighthouse Insights (LI) emerged because of the medium in 2011. So it is time to give back to social media by celebrating and having some fun.
June 30th is the day ... (more)
Social media has indeed empowered the end consumer. No more is the consumer at the receiving end of insane product advertisements that defy logic or play around with creating stereotypes in the society. Today, the consumers’ voice can be heard on social platforms and often travels far and wid... (more)
The global games market which was $70 billion is going to be $75 billion this year and will continue to add 5 billion every year till 2016, informs the Newzoo’s 2013 Global Games Market Report. With console gaming driving the market shares, users from markets like Latin America and APAC tend to ... (more)